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Job Summary Responsible for overseeing marketing initiatives within an organization. Works to develop areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service. Primary responsibilities Facilitate growth, sales, and marketing strategies at an organization. Increase revenue generation. Reduce costs. Perform risk mitigation. Prepare overall marketing strategy. Develop programs with quantifiable objectives to measure results. Implement and manage marketing budget. Leverage data and analytics to drive insights. Modify or redirect business intelligence strategy. Oversee and direct the efforts of the marketing team. Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth. Oversee the development of new products. Create product roadmap. Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
QUALIFICATIONS Age between 45 years above At least Master Degree in Marketing or business administration Minimum 15 years experienced in Marketing fields and management role Minimum 10 years experienced in Insurance industry, preferably Life insurance Have strong track record of marketing achievement in past experiences Understand both offline and online marketing
Required Skills Entrepreneurial spirit Superb analytical and planning skills Demonstrated ability to lead and inspire a team Outstanding communication and interpersonal skills Thorough knowledge of marketing principles, brand, product and service management Deep understanding of changing market dynamics and marketing trend Active and Adaptable to fit in culture Able to work under pressure and tight timeline
