รายละเอียดงาน
:
Define e-Commerce and Digital marketing strategy and the long-term product roadmap for all enterprise websites, e-commerce and mobile platforms.
Develop and lead digital and mobile strategies to support customer experience priorities, grow market share, increase traffic and engagement with new, prospective customers, building program that enables consumers to become passionate brand advocates, while also driving cross-category purchases
Actively partner and collaborate with cross-functional partners including key stakeholders, public relations, creative, national advertising, and go-to-market and campaign teams to ensure a consistent message and focus across all consumer touch points.
Partner to develop advertising strategies for this space that provide key insights, meaningful engagements and build the brand with the key consumer targets.
Leads internal product optimization and front-end development teams, as well as external contractors.
Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies.
Design ultimate tests and adopt appropriate analytic tools to identify high-impact opportunities which will maximize customer targeting, conversion and ultimately revenue.
คุณสมบัติผู้สมัคร :
Qualification:
Min Bachelor Degree in Marketing, IT or related fields Min 10 years of marketing experience with proved records At least 5 years digital experience with integrated media, web, e-commerce and mobile platforms that include experience in social, digital, and traditional marketing Passionate about technology Well understanding of customer buying habits especially online Proficient analytical skills Strong leadership and interpersonal skills Good communication skills in both English and Thai Adaptable and fast learner
