รายละเอียดงาน
:
Supervise and manage branding and marketing communications strategies, plans and activities, including media planning, graphic design, and public relations to ensure effective communication of products / brands and that all activities are geared toward objectives and targets under set guidelines:
Develop marketing communications strategies and plans by obtaining input from Marketing strategy, in order to ensure alignment with overall Marketing and organizational strategies.
Manage execution and monitoring of plans and activities regarding media planning, e.g., content, message, communication channels, target audience to ensure effective execution to support marketing campaigns.
Manage execution and monitoring of plans and activities regarding graphic design to ensure work efficiency within provided resources and budgets to support effective implementation to better capture attraction from customers.
Manage execution and monitoring of plans and activities regarding public relations to enhance brand perception for selected brands and customer awareness in alignment with overall Marketing and organizational strategies.
Manage outsourcing regarding marketing communications services to support Marketing function under optimal budget and cost constraints.
Provide advice on analysis of media / digital branding performance of the organization and competitors' in order to provide strategic recommendations on how to improve media management digital brand communication to ensure improved media performance.
Manage budget planning and utilization of Marketing communications resources to ensure they are supplied with optimal number and amount to work effectively as well as ensure appropriate return on investment (ROI) to organization.
คุณสมบัติผู้สมัคร :
Male or Female of around 28 years old. Marketing graduated by bachelors degree or above. Experience requirement: Have worked with medium-size enterprise in marketing for 2-3 years. Engaged in Below-The-Line marketing activities. Preferably in Marketing on consumer products. Knowledge of Branding Marketing Strategy Digital Marketing Economic Behaviour
