1.Digital Marketing
Developing, executing and delivering the clients digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
Managing online branding, communications and campaigns through the website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.
Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
Managing all client communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
Planning/ improving the design, usability, content and conversion points of the websites and for the promotion and growth of the web properties.
Work & Manage Website to plan and implement all online marketing campaigns including digital campaign collateral.
Ensure all smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing
2.Customer Service
Provide professional and effective services to internal and / or external customers, to meet customer expectations, particularly in terms of Quality and Timeliness in line with departmental standards, procedures and guidelines.
Communicate courteously with internal and / or external customers by telephone, email and fact to face, building positive relationships, investigating, responding to and progressing issues and queries to a successful conclusion at the earliest time.
Communicate positively and enthusiastically about the company and its products and services to ensure that a professional company and brand image is provided at all times to customers and colleagues.
To ensure that a good level of understanding and knowledge of organisations products and services, which is improved and maintained at all times, ensuring that customer queries can be dealt with accurately and appropriately and supported by the department
Develop an annual calendar of promotion activity for all stores (restaurants and cafes), working closely with finance to monitor the cost of activity, redemption.
Develop activity to drive footfall into restaurants - utilising key channels - CRM, social media, digital media, in-store POS and advertising
3.Principal Responsibilities
Identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.
Review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI
Develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage.
Analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the clients.
Analyse and interpret user journey stats in order to improve the customer experience
Manage the use of digital media to support the companys product strategy
Managing significant digital marketing projects ensuring that they are delivered within budget and Lead and develop a new loyalty app for the restaurants.
Develop a scalable home delivery service.
Build our CRM database and engage with this audience on a monthly basis with engaging communications and offers.
Work closely with the stores to drive up reviews of our restaurants (consumers, PR, bloggers)
คุณสมบัติผู้สมัคร :
Qualification:
Female,Age 28 - 40 Proven experience in digital marketing and online PR in an agency or consumer branding environment. Strong understanding the digital landscape and how it can be used to support and develop the brand. Good experience and understanding of customer and market dynamics and requirements. Experience of digital content management. Familiarity with brand marketing sites. Positive work ethic with a willingness to engage with. Excellent communication skills. Good project management skills. Strong analytical skills, numerical skills. Good relationship management skills and a good team player. Creative flair and enthusiasm for new ideas and concepts. Good under pressure and with short deadlines. Solid computer skills Outlook, Excel, Word, PowerPoint.
