Define and analyze market potential and profitability of products, segment customer target groups to meet with their needs as well as alignment of company direction.
Develop marketing contents to meet customers needs and match their lifestyles.
Assist in the design, development, and execution of reporting around customer behaviors and characteristics.
Analyze customer data and segment captured from existing database and from online activities (e.g. FB or Instagram) and further develop customer proposition.
Work closely with Branding & Communication team in terms of marketing campaign by providing customer insights/ results gathered from customer research or survey.
Developing marketing plan, marketing budget, advertising and PR plan, and marketing campaign
Analyze results of campaign efforts and suggest strategies to continuously improve performance.
Devising digital marketing campaign to the company website , Social network & Social Media.
Maintain good relations with the customers through social media.
Develop effective and innovative content for the social media channels to reach agreed growth and engagement targets including monitoring, reporting and content generation.